Whatis Local Landing pages
LOCAL LANDING CAMPAIGNS
Potential customers are looking for local businesses everyday online via different channels. Some people may find you through Yellowpages whilst others may search Google from their computer and others again will see Google Places from their mobile phone.
Research shows that your content needs to match the way in which people search or you'll lose customer traffic.
Mobile
If somebody finds you via a mobile phone, you need a site that works for mobile.
Maps
If somebody finds you via Google Places, you need a landing page that provides extended contact information (not a whole website).
Google
If somebody finds you via Google, you need a website that appears professional and informative compared to your competition.
Whyit works?
INFORMATION IS CONCISE
The information contained in a local landing page is limited specifically so customers get a quick snapshot. It's exactly what they want to see based on how they've found you.
Where you are
How to contact you
What services you offer
What areas you service
Testimonials
By promoting your business through a local landing page you massively increase your chance of converting them to a sales enquiry.
THE SITE IS OPTIMISED FOR GOOGLE PLACES
The one page style includes all the necessary SEO components that help the ranking process we're already doing for you. We don't have to touch your own website because the landing page is a separate, specific site for your local profile. Whilst standard SEO for websites is usually keyword focused, local landing pages need to be location focused - ie the areas you want to get customers from.
We also register the domain that is specific to the most valuable keyword. Ie, if you're a chiropractor in Melbourne, we'd sit the local landing page on www.chiropractor-melbourne.com.au or similar. This has an incredible impact on ranking.
FAQ
WHAT HAPPENS IF I ALREADY HAVE A WEBSITE?
That's easy. We don't touch your existing website at all or affect it's optimisation. We simply setup another, unique and specific one page website on a different domain name that is specifically optimised for Google Places.
In a nutshell, if a customer finds you from Google Places they will see your landing page BEFORE they click through to your website. If they find you from any other source including Google main search, they will still see your normal website.
HOW DOES THE MOBILE WEBSITE WORK?
If a customer clicks on your local landing page from Google Places, and they're doing this from a mobile phone, our system will automatically show them the mobile version of your website. Magic!
"When I first joined Searchwords, it was all about getting my key words ranking on the first page for a Google search. Now I understand the significance of having a mobile website that's visible to all of my potential customers! Thanks Searchwords..."
"Its funny to think that up until 6 months ago, I had never had a website of any type before! I've been in business for years and always meant to do it, but just never got around to it. Thankfully, the team at Searchwords made it simple, all I did was supply the basics and now I have a fantastic mobile friendly website! I wish I had done it earlier!"
At the end of the day, there is no point having a great website if people cant find it. And, these days, every one seems to be searching on I phones and I pads. As business owner, I need to stay ahead of the trends to stay ahead of my competitors. That's why I went with Searchwords, and a local landing page.